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“Impact Engine” Snags Hip Hop “Impact Artist” Ernie Paniccioli for Website Debut
Incorporating a tribute to famed hip hop photographer Ernie Paniccioli as its inaugural Impact Artist for an organization wanting to make a memorable website launch was an easy choice for Let’s Rethink This (LRT).
Considering that LRT has as its purpose to locate (searchlight), feature (spotlight) and spur (ignite) positive social and economic impact through individuals, companies and organizations who have “doing good” baked into their DNA, “Brother Ernie” and his life and work checked all the boxes.
For over four decades Ernie has served as friend, mentor and wingman to fellow social activists in the native American and Hip Hop community. If you were aware of him at all, it was as an American photographer of Cree Indian and Italian descent whose lens has captured legends like LL Cool, Run DMC, KRS-One, Queen Latifah, X Clan, Snoop Dogg, Ice Cube, Notorious B.I.G., “Puff Daddy” Combs and so many more.
It has been declared that “If Brother Ernie has not photographed you, then you are not Hip-Hop.” That is not the story that Brother Ernie wants to leave behind.
“I want to be known for the breadth of my work beyond Hip Hop. I want there to be an awareness of my global, racial, political and social activism,” he states emphatically…
